The Ecommerce Influence Podcast

Earlier this week, Andrew shared the first 10 of 20 questions he asks when auditing clients’ Facebook accounts to see whether they’re managing them to their fullest potential.

Today he shares the rest of his tactical questions to help you optimize your Facebook ad account, including questions about audience overlap, value bidding, and your add to cart to purchase ratio. Part two of this episode will give you the full list of questions so you can complete a professional level Facebook audit on your own.

Enjoy!

Episode Highlights:

  • 3:42 Question #11: Do you have too high of an audience overlap?
  • 4:37 How to know if audience overlap is an issue for your account.
  • 6:31 Question #12: Have you tried or requested value bidding?
  • 9:41 Question #13: If things are feeling stale on your account, have you tried a bid override?
  • 14:16 Question #14: Are you advertising to previous customers?
  • 16:48 Question #15: Have you tried product bundling to bring up the AOV?
  • 21:19 Question #16: Are you remarketing to engaged users?
  • 22:41 Question #17: What does your age report breakdown look like (and where to find it)?
  • 25:39 Question #18: What is your Add to Cart to Purchase ratio?
  • 27:25 Question #19: Have you tried campaign budget optimization?
  • 28:44 Question #20: Do you have consistent naming conventions set up in your account?

Links and Resources:

Become a Member:

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Sponsor: Klaviyo

Today’s episode is brought to you by Klaviyo. Over 10,000 brands have joined Klaviyo to help them build higher-quality relationships with their customers. Klaviyo does not force you to compromise between speed and powerful functionality, you get both. Interested to see Klaviyo’s impact? Tune into their 12-part docu-series following three brands—Chubbies, SunSki and the Love Is Project. You’ll learn how they prepared for Cyber Weekend 2018, marketing throughout the holidays, and beyond. Along the way, we’ll fill you in on what you should be doing as a business to push your marketing strategy to the next level.

Also, as you're going through this, they're going to show you how to prepare the business to continue to take it to the next level segment and grow and use it to use Klaviyo to drive more profitable interactions. If you want to go check out this docu-series, go to www.ecommerceinfluence.com/beyond.

 

Direct download: EI_185_20_Questions_Part_2.mp3
Category:general -- posted at: 3:00am CST

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