The Ecommerce Influence Podcast

Quizzes are powerful tools used by some of the most successful companies I work with.

They can help you capture more emails, display personalized product recommendations to your customers, and increase your conversion rate. In today's episode, I'll share my tips on what companies can see the biggest gains from a quiz, who is killing it right now with their quiz funnels, and how you can build one for your business today.


Episode Highlights:

  • 5:46 Why the most successful companies Austin works with use quiz funnels.
  • 6:47 The company or product type that’s a perfect fit for a quiz funnel.
  • 8:13 If you have a lot of organic traffic, here’s an example of how a quiz funnel can turn visitors into subscribers.
  • 10:44 The companies quiz funnels don't necessarily work well for.
  • 12:51 Two examples of companies that are successfully using a quiz funnel.
  • 15:31 What sets successful quizzes apart.
  • 16:17 Figuring out the right questions to ask.
  • 19:10 How to create your first quiz.
  • 21:31 Austin’s recommended quiz building tools.

Links and Resources:

Become a Member:

If you've been a podcast listener for a while and you've yet to join the Brand Growth Experts Membership, now is the time to do it. It’s my online coaching community, and it’s an incredible resource for you. We've got about 120 members, all ecommerce business owners, and marketers. And in that community, I work with you one on one to help scale up your business.

That could be scaling up advertising, hiring a team, or diving into marketing strategy. We go really in depth every single month on topics that we also talk about on the podcast. So, if you've enjoyed the podcast, you're going to love the Brand Growth Experts Membership. Head over to for more information. Can't wait to see you guys on the inside.


Sponsor: Klaviyo 

If you’re looking to grow your business, there’s only one way. By building real, quality customer relationships. Most marketing software will claim that they do this, but they’ll never deliver on those promises. Klaviyo, though, is different. Klaviyo helps you build meaningful customer relationships by listening to and understanding cues from your customers, which allows you to easily turn that information into valuable marketing messages that’ll help grow your business and make more money. That’s why over 10,000 innovative brands have switched to Klaviyo.

If you aren’t already a customer, head over to and you’ll get a free trial + priority on-boarding.


Sponsor: Brex

Most online brands will tell you their biggest challenge is cash flow, right? Usually, you’re paying an arm and a leg on interest and fees to finance your inventory and seasonality.

Brex is the only corporate credit card built specifically with the needs of ecommerce business in mind, with crazy-good terms: Net 60 float, with no personal guarantee. Your card limit’s based on your monthly sales, not your credit score—and, oh yeah, there’s absolutely no interest and no fees. Whatever you spend on day 1, you have a whole 60 days to pay back. What you spend on day 2, you have another 60 days to pay, or day 61. Brex’s whole goal is to shrink that window between you paying for shipping or inventory and the revenue that’s going to generate, so you can keep growing. Brex is really built for ecommerce—it’s amazing. Right now, Brex is in the US only, so if that’s you, sign up with the code “influence” and a $250 credit will be added to your account and Brex will waive your card fees for life.

Got to to sign up.




Direct download: EI_204_QuizFunnels_NoBrex.mp3
Category:general -- posted at: 3:00am CDT